
brand & digital
marketing design
Hardcore pet mom
Fueled by pupusas
Puzzle lover
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WORKED WITH
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"The perfect addition to our internal team"
I hired and managed Lorena on our design team at Pet Honesty, and she was the perfect addition to our internal team. She worked collaboratively with our design team to build out our guidelines, ensuring consistency across all assets for campaigns and the brand. She also thinks critically about every design she makes in order to see success on KPIs, including conversion rate on landing pages and CTR on paid media ads. Lorena is passionate about the work that she does and cares for her co-workers like I have never seen before. I can't wait for the day I get to work with her again!

Shay Murray
Creative Director
"Lorena is truly a pleasure."
Working with Lorena is truly a pleasure. Her ability to bring to life the social team’s vision through her work in an engaging and accurate way is as an asset to any team. She’s works extremely well under tight deadlines, and does so with a smile on her face.

Taylor Woodward
Social Media Manager
"Exceptional leadership and served as a mentor"
Throughout my time working with her, Lorena demonstrated exceptional leadership and served as a mentor to me in various design-related aspects. Her leadership was invaluable as she steered me creatively in the right direction while also encouraging me and challenging me to make independent design choices, thereby fostering the growth of my skills. In her role as a Senior Brand and Marketing Designer, I got to watch Lorena take on significant responsibilities with a passion not possessed by many. She balanced multiple projects while enhancing the brand's image and contributing significantly to company content creation. With her as a vital part of it, our creative team transformed into a formidable asset for the brand—a team that any individual would be eager to join. Lorena's remarkable drive and talent are evident in her passion for the industry. Those fortunate enough to collaborate with her will undoubtedly appreciate the experience and contributions she brings to any project. Working with Lorena is a decision that you will be endlessly grateful for, as she promises a journey in your company marked by creativity, professionalism, and exceptional results.

Madelyn Waltman
Graphic Designer
Hi, I'm Lorena!
Digital designer, illustrator, and hand-letterer based in sunny Los Angeles, CA. With a passion for purposeful design and a portfolio that includes brands like Instagram, YouTube, and Tequila Patrón, I bring creativity and strategy together to craft visuals that resonate. Let’s create something meaningful together.
